Client: RJ Oneil


Project: Brand Identity, Brand Strategy, Icons, Brochure, Vehicles, Website


We're honored to have partnered with RJ O'Neil during one of the most significant milestones in the company's history—their 100th anniversary. They came to us looking for more than just a new logo. They wanted a modern, recognizable brand that reflected the trust they'd built over the past century and elevated their image to match the exceptional level of service they provide every day.


The rebrand touched nearly every aspect of the business. From apparel and stationery to fleet graphics, signage, marketing materials, and even the colors on the office walls, every detail was thoughtfully redesigned to create a cohesive brand experience. The result is a stronger, more recognizable identity that reinforces RJ O'Neil's position as a trusted leader in the industry.


Brand Identity

RJONEIL Mechanical Contractors logo in black, white, and copper with multiple size variations

Brand Icon Set

Eight circular copper-and-black icons showing clock, suitcase, megaphone, gear, laptop, fan, calendar, and QR code.

Vehicles

RJ Oneil van with copper accents, side and rear views on a white background

100 Year Aniversary

RJ Oneil 100 Years logo in copper and black with a ribbon banner on a black background
Repeating RJONEIL logo pattern in black, and copper on a white background

Brochure

Folded brochure mockup with coin icons and logo on a white background

Website

Laptop displaying the RJ Oneil website with a warm, copper color