Client: The Budlong


Project: Brand Identity & assets, digital ads, menus


A hot chicken franchise inspired by southern inspired cooking required a comprehensive rebranding, as well as ongoing support for new initiatives to strengthen their brand. Our first step was to create an exciting new brand mark, icon, colors, and patterns. This fresh appearance was seamlessly integrated into their stores, menus, advertisements, and all branding materials.

Brand Marks

The Budlong Southern Chicken logo with red chicken icon and black and red text on white background

Brand Elements

Red flame-shaped logo reading “The Budlong Hot Chicken” in red and white
Red logo collage for The Budlong, featuring a sandwich, hot chicken, music notes, and bold text.

Print Materials

Budlong Chicken menu and promo cards with red-and-white branding and a burger ad reading “We’re bringing the heat!”

Social Media

Red background with bold black-and-white text reading “Get Ready Lola” and scattered music-themed icons.
Smartphone screen with a red “Join our new Text Program” button on a white page.

Online Ads

Budlong fried chicken ad with burgers, fries, and “Make your taste buds sing!” text on a white background
Buldog Burger ad in red and white, with burgers and fries and the slogan “We’re bringing the heat!”