Client: Tiesta Tea


Project: Brand Identity & packaging

 

A company out of Chicago with the best loose leaf tea on the planet! On this project, we started with the existing name and started with brand identity explorations. We wanted to make the fresh, fun, flavorful tea flavors inside the packaging come through with the logo and packaging. From there, we developed a complete brand identity, labels & packaging, and helped them launch loose leaf tea into the US market.


Brand Marks

Logo variations reading “tiesta tea” in black and white with red and green leaf accents.
Tiesta Tea logo variations in different accent colors on black backgrounds

Packaging

Five colorful Tiesta Tea cans lined up, each with a different label and flavor color.
Five colorful Tiesta Tea pouches displayed side by side, each with a different flavor label.